Exclusive Work on Inclusive Business
Shuan’s academic interests lay primarily in innovation management and business strategy with a special focus on their application for inclusive development. His current work aims at understanding the innovation ecosystem in inclusive business initiatives, e.g policies and strategies to facilitate diffusion of new products and services among undeserved communities. His PhD research was titled “Managing Innovation at the Bottom of the Pyramid : Analyzing Inclusive Business Strategies”.
For his study on innovations in low-income markets, Shuan conducted an extensive fieldwork in rural India, Myanmar and China. He has worked with a number of European Multinationals on their inclusive business initiatives. With the UNDP Growing Inclusive Markets initiative, he served as a research fellow responsible for case studies in the Middle East and North Africa (MENA) and later joined the analysis of a similar study on CIS.